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As a result Cupid's "motivation" team has been replaced by "dating advisors".
Real or fake? In a statementCupid, whose websites include cupid. But the price rose to 79p on Monday.
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More on this story. Scamming is an industry-wide problem, and Cupid noted that KPMG's report said it expends ificant effort to stop the practice. Cupid has also recruited new senior staff Girlsdatefofree the UK and plans further management changes this year.
But when they subscribed to the service, interest rapidly tailed off. Despite this, he still received s from supposedly interested partners.
Blogger John Hempton, of Bronte Capital, set up a fake profile on girlsdateforfree. The company did admit that "scammers" bombarding users with fake profiles to elicit addresses and other personal data were a problem for the industry as a whole, but not "something that is specific to Cupid".
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Scamming involves non-genuine users who are trying to fool online daters into handing over money. But when they subscribed to the service, interest rapidly tailed off.
However, the report by auditors KPMG found that Cupid's staff were not clearly identified, which led to confusion for customers. Top Stories "This is the time to heal in America," the Cok says in his first speech as president-elect.
Its chairman, Bill Dobbie, said it had about "staff profiles" on its websites, but he insisted they were used for moderating chat rooms and forums, as well as rooting out scammers. It said it was investing in "increasingly sophisticated tools and systems to discourage, deter and eliminate this type of practice" and intended to do more to ensure that its members were genuine.
The Edinburgh-based company was responding to allegations that it set up fake user profiles to entice prospective customers.
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Cupid websites include cupid. In February, an investigation by the BBC's "5 live Investigates" spoke to internet surfers who said they received lots of messages from prospective dates when they first ed the free service.
Cupid denied at the time that it was creating user profiles on its websites to entice new customers to up or that the company sent communications in order to tempt free members to pay subscriptions. Headed "Fat, lazy, poor sick guy wants support", Mr Hempton's profile claimed he suffered from a sexually transmitted disease.
Dating firm Cupid rejects 'fake profiles' allegations Published 25 March image captionThe BBC carried out an investigation into Cupid Plc in February Online Girlsdateforffree company Cupid plc has said it "strongly refutes" allegations that its business practices are "fundamentally flawed, inappropriate or illegal". Mr Hempton's story was then featured in a Financial Times blog.
In February, a BBC investigation spoke to internet surfers who said they received lots of messages from prospective dates when they first ed up for nothing.
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Cupid confirmed that Philadelphia backpage does employ a "motivation team", but said its activities included mystery shopping, site monitoring and moderation of chat rooms and forums, not enticing "paying subscribers to renew". Cupid says independent report finds no fake profiles Published 1 July image captionThe BBC carried out an investigation into Cupid Plc in February Online dating company Cupid has said that an independent report did not find any evidence that the company used fake profiles to boost its membership.
Scamming The report found that "scammers" were a problem.